Digital Marketing & Social Media
Planning, content and campaign management across social and search channels, reported in plain terms.
View serviceBrand Identity & Strategy
An identity that works wherever it appears
We define the brand's positioning, visual identity and tone of voice, then document them so every team and supplier can apply them consistently.
Overview
What this covers
A brand identity is more than a logo. It is the set of decisions about colour, type, imagery and language that make an organisation recognisable in print, on screen and in conversation.
We work from your goals and audience, propose distinct directions, and refine the chosen one into a documented system.
Business benefits
Why this matters commercially
What the work changes for your organisation, beyond the software itself.
Consistency across channels
One set of rules for print, web, social media and presentations, so the brand reads the same everywhere.
Faster production
Ready-made templates and guidelines shorten the time it takes to produce new material.
A clear point of view
Positioning and tone of voice that explain what the organisation stands for in plain words.
Deliverables
What you receive
- Positioning and messaging summary
- Logo and visual identity direction
- Colour, typography and imagery guidelines
- Brand guidelines document
- Core templates for documents, presentations and social media
- Source files and usage notes
Our approach
How we work through it
Understand the organisation
Goals, audience, competitors and current materials are reviewed before any design starts.
Explore and refine
Distinct directions are presented; one is chosen and developed in detail.
Document and hand over
The result is packaged as guidelines and files your team can use without us.
Other services
Explore what else we do
Content & SEO
Website copy, articles and search optimisation that help the right people find and understand you.
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Web Development
Fast, accessible web applications and marketing sites built on a maintainable front-end architecture.
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Ready to discuss your project?
Tell us about the project and we will come back with scope, approach and the honest trade-offs.